Of course you want to hook up friends with some tickets! You can provide free access to the stream for your guests by creating discount codes within Shopify that provide a 100% discount for the livestream ticket (or any other items you'd like to give your guests, you generous person!)
Note: Check out this helpful article for more information of creating discount codes within Shopify.
Note: Ticket sale fees will still be incurred at the standard rate for tickets sold at a discounted price. The rate charged is determined by your selected subscription tier.